The first stage, empathize, focuses on the user. Empathy is the foundation of the human-centered design process whereby we observe and engage with users, immerse ourselves to uncover their needs (they may or may not be aware of) and discover their emotions. We can think of empathize as part of the process that guides the innovation efforts and identifies the right users. Thereby, immersion gives context to the work of the organization and users, which is also an important component of Action Learning. Action Learning draws upon a diverse group of people across the organization at various levels to get an understanding of the context and identify various user needs. Read More

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